Meet Denise

Meet Denise W. Barreto

Denise W. Barreto


You know your business best and Denise knows how to bring your best to the forefront. Taking her experience as a corporate strategist with over 20 years of experience spanning a variety of industries, Denise has distilled her expertise working with some of the most recognized brands on the planet into a powerful system that you can leverage to bring out the best in your organization.

Denise's experience as a marketing expert with brands like AT&T, United Airlines, Pella Windows and Doors, Sears Holdings, the Chicago Fire Major League Soccer Team and the US Soccer Federation, uniquely position her to guide your organization through growth in a way that engages your team, identifies the values and priorities of the organization and allows the best of you offer to shine through.

A sought after speaker, Denise has spoken to audiences across the United States on a broad range of topics centering around identifying and articulating talents/value/experiences as a way achieve personal and organizational objectives.  A top-rated faculty member at the Forum on Workplace Inclusion and other conferences nationwide, Denise has a TEDx talk and selectively shares her speaking talents only a few times per year due to her full slate of consulting work.

Personal leadership is just as vital as organizational leadership and Denise has excelled professionally and personally. She was twice elected to the Board of Trustees for the Village of Lake in the Hills, IL.  Since 2014, Denise has served  on the Illinois Business Enterprise Program Council, a state commission that helps to implement, monitor, and enforce the goals of the Business Enterprise for Minorities, Females and Persons with Disabilities Act appointed by former Illinois Governor Pat Quinn. She serves on the Parks and Recreation Board for the City of Evanston and as an advisory board member of the 101 Best and Brightest Places to Work - Chicago Chapter.

A self-proclaimed political junkie, Denise is most passionate about her government clients and is on a personal tear to transform local government as we know it.  And she does not rule out running for public office again. She is also working on a fiction project that she already dreamed she won an Emmy for so look out for that dream to become a reality.

Denise has transformed all aspects of her life in the last 24 months and has chronicled this journey in “healing tattoos” across her body. This newly minted outdoors gal enjoys trekking through local, state and national parks whenever ever she can or spending free time laughing, enjoying meals and traveling with her offspring Emma and Evan.


Favorite living singer: Lenny Kravitz

Favorite pastime: Hot tub pruning

Favorite movie: Say Anything

Quote I live by: “3 Cs in life - Choice, Chance, Change: You must make the choice to take a chance if you want anything in your life to change.” - unknown


My six word memoir: Denise lives, leads and loves fearlessly.